Start with a rinse-off wash
Describe the wash in the order a customer uses it. Specify how it should dispense, spread, lather and rinse, then record the desired after-feel. Give the development team a reference for the qualities you want to retain and explain any aspect you want to change. Choose packaging and closure options the team can review with a filled sample in the intended bathroom setting.
- Describe the target lather and rinse experience in plain terms.
- Identify the application setting and expected dispensing format.
Give a daily lotion a clear role
Decide where the lotion fits in the routine and how the buyer will apply it. Record the desired spread, finish and application pace in the sampling brief. Consider the label area and how a customer distinguishes the lotion from the wash when both appear on the same shelf. Ask for packaging and formula options together so the dispensing experience is reviewed with the intended texture.
- Name a reference product and the attribute it demonstrates.
- Mark whether the lotion shares a scent direction with another item.
Use finishing oil where it has a distinct purpose
An oil adds an application step, so describe where and when the customer uses it and what finish the sample should demonstrate. Review how the pack controls dispensing and how it is stored after use. If a range uses a matching presentation, list the decoration cues that carry across items while allowing each pack to suit the formula and application selected for that product.
- Specify the intended application and finish for the oil sample.
- Define the range elements that should look consistent across packs.