Name the step and what to observe
For a wash, ask reviewers to describe how the sample spreads, lathers and rinses in the intended use. For lotion, describe the initial spread and the desired finish after application. For oil, add an observation about dispensing and the feel of the amount used. Use the same terms across reviewers and record where they disagree so the next sample request reflects a clear decision.
- Include the sequence in which the range is intended to be used.
- Name one or two attributes that matter most for each sample.
Use a concrete comparison
A hypothetical body wash brief could ask for the same easy dispensing as reference A, a lather that feels similar to reference B and a rinse experience the panel describes as quick. If the panel reports a heavier after-feel than intended, capture the observation and sample version. Ask the team to suggest the next review sample and specify which qualities should remain the same.
- Describe changes as observations tied to the review.
- Keep fragrance strength and preferred scent character in separate fields.
Keep the review separate for each configuration
Repeat the notes for fragrance variants, pack changes or a different fill size when they alter the use experience under review. Have each reviewer describe the conditions of their check so the development team can compare responses. Confirm the criteria for accepting the next sample with the project owner, then add the approved sample and pack to the SKU sheet for later quote review.
- Identify the filled pack and sample version under review.
- Record the owner and date for the final sensory decision.